1. Korea Is A Trend Setter
K-pop is extremely popular, which also means everyone wants flawless skin like their favorite stars. Furthermore, Koreans are early adopters of new products and ideas. You know that BB cream you swear by now? Well, the Korean beauty market was responsible for innovating it.
2. Korean Beauty Products Are Enjoyable
Korean beauty projects have formulas that offer a pleasant experience to users – the textures are unique and the usage methods are flexible. For example, many products substitute water with aloe, which has a nourishing feel that’s comforting.
3. Korean Beauty Products Are Well-Researched
The Korea Food & Drug Administration has fuelled a lot of amazing products that have been developed with proper research, whether it be for anti-wrinkle, pigment-fading, sunscreen or elasticity-boosting functionality. Even when it comes to face mask sheets, rubber masks are more common in the Korean market compared to paper ones because they have fermented botanicals that yield efficient skin absorption of nutrients; furthermore, skin irritation risk is less; such extraction and fermentation techniques that are very common to the development of Korean cosmetics are still barely used in the West.
4. Korean Beauty Products Use Many Natural Ingredients
A lot of Korean products incorporate plant extracts and traditional herbs. Green tea based product lines are also quite the rage these days! In fact, even snail slime is used in many products, supposedly to improve scars, wrinkles and acne. There are some brands, like SkinFood, that offer food cosmetics – in other words, natural food extracts are an integral ingredient – black sugar is one such example – it helps the skin surface look more hydrated.
5. Korean Beauty Products Promote The Concept Of “Less Is More”
Rather than going overboard, Korean beauty sets an ideal of very light makeup and instead focussing on taking actual care of your skin so it looks nice in its natural state. The Korean beauty 10-step routine is hence picking up traction in Western countries, too. Let’s face it, Asian women give high importance to flawless skin, and that’s not a bad thing to aspire to at all!
6. Korean Beauty Products Are Cost-Effective
Since Korean beauty products are created with cutting-edge tactics and contain many natural ingredients, it actually offers consumers a lot of value for the money spent. In fact, you’re more likely to see results faster with high quality products that Koreans swear by!
The Korean beauty industry is expected to touch an impressive $3 billion next year. So, get ready to treat yourself to some amazing products from overseas soon if you haven’t already started doing so! Don’t forget to comment below and let us know your experience.